Privacy policy

Last updated: September 15, 2026

SWORDSLIFE LTD ("Swordslife", "we", "us", or "our") operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Swordslife is powered by Shopify, which enables us to provide the Services to you.

 

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

 

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information depending on how you interact with the Services:

• Contact details: Name, billing address, shipping address, phone number, and email address.

• Financial information: Credit card, debit card, payment card details, transaction details, and payment confirmations.

• Account information: Username, password, security questions, and saved preferences.

• Transaction information: Items viewed, added to cart, wishlists, past purchases, returns, and exchanges.

• Communications: Information provided when contacting customer support or engaging in inquiries.

• Device information: IP address, browser type, network connection, and unique device identifiers.

• Usage information: Data regarding how and when you navigate through or interact with our Services.

2. Personal Information Sources

We collect personal information from:

• Directly from you: When creating an account, making a purchase, or contacting support.

• Automatically: Via cookies, log files, and tracking technologies while you browse our store.

• Third parties & Partners: Including Shopify, payment gateways, analytics providers, and fulfillment partners.

3. How We Use Your Personal Information

• Provide, Tailor, and Improve Services: Processing payments, fulfilling orders, shipping packages, facilitating returns, managing accounts, and offering personalized recommendations.

• Marketing & Advertising: Sending promotional emails, SMS communications, and displaying targeted online ads based on your preferences.

• Security & Fraud Prevention: Authenticating accounts, detecting suspicious activity, protecting against financial fraud, and ensuring platform security.

• Customer Communication: Responding to inquiries, offering order updates, and providing ongoing support.

• Legal Compliance: Complying with applicable laws, responding to legal requests, and enforcing our terms.

4. How We Disclose Personal Information

We may share your personal information with third parties for legitimate business purposes, including:

• Service providers performing services on our behalf (e.g., Shopify, payment processors, analytics tools, delivery/courier services).

• Business and marketing partners to display tailored ads and promotions.

• Legal authorities when required by subpoena, warrant, or court order to protect our rights and comply with legal obligations.

• Corporate affiliates or in connection with a business merger or restructuring.

5. Relationship with Shopify

Our store is hosted by Shopify Inc. Shopify processes personal information collected through our store to provide and improve the Services. Information submitted may be transferred to and stored by Shopify on secure servers located outside your jurisdiction. To learn more about how Shopify processes data, please visit the Shopify Consumer Privacy Policy.

6. Children's Data

Our Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request its deletion.

7. Security and Data Retention

We implement industry-standard security measures to protect your information. However, no digital transmission or storage system is 100% secure. We retain your personal information for as long as necessary to fulfill orders, maintain active accounts, resolve disputes, and comply with legal or tax obligations.

8. Your Rights and Choices (UK & EEA Residents)

Depending on your location, you may have the following data protection rights under the General Data Protection Regulation (GDPR) and UK GDPR:

• Right to Access / Know: Request a copy of the personal information we hold about you.

• Right to Delete: Request erasure of your personal data.

• Right to Correct: Request corrections to inaccurate or incomplete information.

• Right to Data Portability: Request transfer of your data to another service provider.

• Right to Object / Restrict Processing: Request us to stop or limit processing your data for specific purposes.

• Withdrawal of Consent: Revoke consent previously given for marketing or data processing.

To exercise any of these rights, please contact our privacy team at info@swordslife.com.

9. International Data Transfers

We operate globally and may transfer, store, and process your personal information in countries outside the UK and European Economic Area (EEA). When making international transfers, we rely on standard contractual clauses approved by the European Commission and UK authorities to safeguard your data.

10. Contact Information & Data Controller

For the purpose of applicable data protection laws, SWORDSLIFE LTD is the official data controller of your personal information. If you have questions about our privacy practices or wish to exercise your rights, please contact us:

• Legal Business Name: SWORDSLIFE LTD (Company Registration Number: 17459876)

• Trade / Store Name: Swordslife

• Official Registered Address: Suite 11217, 5 Brayford Square, London, E1 0SG, United Kingdom

• Email: info@swordslife.com

• Phone: +44 7473 949638

• Customer Support Hours: Monday – Friday, 9:00 AM – 5:00 PM (GMT)